Freelance Creative Director and Designer with 7+ years of experience in the creative industry. I lead projects from initial ideation and design through to final delivery. My work spans experiential marketing, pop-ups, PR gifting experiences, fan experiences, and immersive brand activations.
No two projects are the same. I take an adaptive approach to every project, building a process around your objectives and audience. My services include:
Leading the creative vision from concept to execution, developing ideas, visual direction, and assets that bring projects to life across campaigns, events, productions, and experiences.
Transforming research and insights into meaningful campaign ideas by understanding your audience to create concepts that authentically connect and leave an impact.
Creating meaningful fan-first experiences that connect audiences with artists, brands, and communities through authentic, memorable moments.
Transforming brand identities into engaging physical experiences through launches, activations, collaborations, and live events.
Designing immersive environments and pop-ups that bring brand and artist worlds to life through storytelling, space, and thoughtful guest experiences.
Creating visually impactful spaces for events, productions, shoots, and stages that balance creativity, functionality, and brand identity.
Developing thoughtful gifting concepts that turn products into memorable experiences through unique design, presentation, and storytelling.
Designing custom merchandise and branded products for artists and brands, from tour collections and promotional pieces to limited-edition drops.
Creative Director & Senior Designer
Working freelance with global brands, artists and agencies on experiential marketing, pop-ups, PR gifting, and fan-focused cultural experiences.
Associate Creative Director
Progressed from Designer to Associate Creative Director, leading creative direction across major brand and artist campaigns.
BA (Hons) Creative Direction (First Class Honours)
Studied Creative Direction at University of the Arts London (UAL).
UAL Foundation Diploma in Art & Design (Design & Media)
Ravensbourne University London (awarded by UAL).
Everything you need to know about how I work.
What types of projects do you take on?
I specialise in experiential marketing and fan experiences, creating immersive moments that bring brands, artists and audiences closer together. I also work across creative direction, campaigns, branding and design, from album launches, music videos to brand activations, pop-ups, product launches, creative gifting and brand/artist merch.
Is there a minimum or maximum project size?
I work across a range of projects, from smaller creative design support and consultancy through to large-scale campaigns, brand activations and international experiences. The scope adapts to each brief whether that's leading the full creative direction, collaborating with your team, or bringing a specific element of a project to life.
Where are you based, and are you available to travel?
I'm based in London and work internationally, either on-site or remotely depending on what the project requires. I have experience delivering projects across locations including the UK, Scotland, France, California, Portugal, Finland, Saint Lucia, Costa Rica, Panama, Colombia and more, and I'm comfortable travelling for projects when needed or collaborating with international teams remotely.
Do you work directly with brands or collaborate with agencies?
Both. I work directly with brands and artists, as well as partnering with agencies to bring creative projects to life. I've also led a team of creatives within an agency environment for several years, so I'm comfortable leading creative teams, collaborating within existing structures or taking ownership of a project from concept through to execution.
What does your process usually look like?
Every project is different, but it always starts with understanding the brief, objectives and audience. From there, I develop the creative vision through research, mood boards, storyboarding, visual references and concept development to shape the overall direction.
Depending on the project, I can develop a concept from the ground up, translate an existing idea into a clear creative direction, or support specific areas such as fan experience, experiential design, styling, set design, visual identity, campaign design, merch or content direction.
I can lead the creative process from initial idea through to execution - from developing the concept and visual direction, through to designing key touchpoints, collaborating with producers and creative teams, and ensuring the final outcome stays aligned with the original vision.
Do you offer production alongside creative direction?
Yes. I can lead the creative process from initial concept through to final delivery, working alongside suppliers, producers and wider teams. I'm experienced in developing the creative vision, overseeing production and ensuring every touchpoint from the initial idea through to execution stays aligned with the overall direction.
What are your standard timelines and availability?
Timelines and availability depend on each project. I work across both fast-turnaround briefs and longer-term creative projects, adapting to the needs of each project.
The more time available, the more opportunity there is to explore creative routes, refine the vision and build out the details that elevate a campaign or experience. That said, I'm comfortable working at pace and have experience delivering projects with tight timelines where required. Get in touch with your brief, timeline and requirements, and I can discuss the best way to support.
How can I get in touch about a project?
Whether you have a fully formed brief or just the beginning of an idea, send over some details about your project, goals and timeline via email and we can discuss how I can help bring the vision to life.