From immersive experiences and brand launches to shoots and creative gifting, I collaborate with artists, brands and creative agencies to bring ideas to life. I lead creative on projects from concept to execution, shaping every detail to create work that feels authentic and memorable. With an experience-led approach, I design each touchpoint with the audience experience in mind, creating moments that engage the senses and immerse people in the world of each brand or artist.
No two projects are the same. I take an adaptive approach to every project, building a process around your objectives and audience. My services include:
Leading the creative vision from concept to execution, developing ideas, visual direction, and assets that bring projects to life across campaigns, events, productions, and experiences.
Transforming research and insights into meaningful campaign ideas by understanding your audience to create concepts that authentically connect and leave an impact.
Creating meaningful fan-first experiences that connect audiences with artists, brands, and communities through authentic, memorable moments.
Transforming brand identities into engaging physical experiences through launches, activations, collaborations, and live events.
Designing immersive environments and pop-ups that bring brand and artist worlds to life through storytelling, space, and thoughtful guest experiences.
Creating visually impactful spaces for events, productions, shoots, and stages that balance creativity, functionality, and brand identity.
Developing thoughtful gifting concepts that turn products into memorable experiences through unique design, presentation, and storytelling.
Designing custom merchandise and branded products for artists and brands, from tour collections and promotional pieces to limited-edition drops.
Creative Director & Senior Designer
Working freelance with global brands, artists and agencies on experiential marketing, pop-ups, PR gifting, and fan-focused cultural experiences.
Associate Creative Director
Progressed from Designer to Associate Creative Director, leading creative direction across major brand and artist campaigns.
BA (Hons) Creative Direction (First Class Honours)
Studied Creative Direction at University of the Arts London (UAL).
UAL Foundation Diploma in Art & Design (Design & Media)
Ravensbourne University London (awarded by UAL).
Everything you need to know about how I work.
What types of projects do you take on?
I specialise in experiential marketing and fan experiences, creating immersive moments that bring brands, artists and audiences closer together. I also work across creative direction, campaigns, branding and design, from album launches, music videos to brand activations, pop-ups, product launches, creative gifting and brand/artist merch.
Where are you based, and are you available to travel?
I'm based in London and work internationally, either on-site or remotely depending on what the project requires. I have experience delivering projects across locations including the UK, Scotland, France, California, Portugal, Finland, Saint Lucia, Costa Rica, Panama and Colombia.
Who do you work with?
I work directly with brands and artists, as well as partnering with creative agencies to bring projects to life. I'm experienced leading a team of creatives within an agency environment, collaborating within existing structures and taking ownership of a project from concept through to execution.
What makes your approach different?
I'm detail-oriented by nature and believe it's the smallest details that make the biggest difference. I approach every project through an experience-led lens, considering every touchpoint to create moments that engage the senses and immerse people in the world of a brand or artist. Whether it's an event, a launch, a shoot or a gifting experience.
Why experience-led design?
No matter the project, I think about how people will experience it. From the way a space flows to the moment someone receives a PR box, I design with the audience in mind considering every touchpoint and how each idea can engage the senses to create a more immersive and memorable experience.
Do you offer production alongside creative direction?
Yes. I can lead the creative process from initial concept through to final delivery, working alongside suppliers, producers and wider teams. I'm experienced in developing the creative vision, overseeing production and ensuring every touchpoint from the initial idea through to execution stays aligned with the overall direction.
What are your standard timelines and availability?
Timelines and availability depend on each project. I work across both fast-turnaround briefs and longer-term creative projects, adapting to the needs of each project. The more time available, the more opportunity there is to explore creative routes, refine the vision and build out the details that elevate a campaign or experience. That said, I have extensive experience delivering projects with tight timelines.
How can I get in touch about a project?
Whether you have a fully formed brief or just an idea, send over the details about your project, and timeline via email.
Email: info@summerbrandon.com