Heaven Knows Fan Experience

PinkPantheress

Image Credit: BAYY

An immersive escape room experience created to celebrate the launch of PinkPantheress’ album Heaven Knows. The escape room concept was inspired by PinkPantheress's own love of escape rooms, which she has spoken about in interviews with i-D and New York Magazine. I developed the creative for a fan experience built around the world of the album, turning the launch into something fans could step inside and experience for themselves. The doors and corridor of the escape room were designed inspired by the set design from her "Capable of Love" music video, tying the physical space directly back to the album's visual world. From concept through to design, the escape room was designed to bring fans together and create a physical experience around the album themes, with thousands of fans showing interest through the online sign-up. Heaven Knows made it to the Top 40 on the UK Official Albums Chart.

Services
Concept Development Creative Direction Experience Design Fan Experience
Client Warner Music / PinkPantheress
Category Music / Brand Experience
Role Creative / Designer
Agency BAYY

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