To promote Ayra Starr’s album The Year I Turned 21, I developed the creative direction and design for a custom action figure inspired by Barbie and Bratz dolls, incorporating elements from the album artwork and Ayra’s personal style. The figure featured an outfit based on Ayra’s iconic “Mobster” T-shirt, alongside accessories including an iPhone, gold hoops, microphone, and makeup case. I developed the concept from initial creative direction through to the final design, ensuring the product aligned with Ayra’s identity and the wider album campaign. The Year I Turned 21 made it to the Top 100 on the UK Official Albums Chart, and the Billboard 200, a debut for Ayra Starr.