For Fenty x Puma’s “Make It A Phatty” event, launching the Creeper Phatty trainer collaboration between Rihanna and Puma, I worked on developing the spatial and experiential design across the full customer journey. Using the provided moodboard and creative brief from EYC, I developed room concepts and designed mock-ups for each space, incorporating neon detailing and the overall creative concept throughout. I designed the event environment across the dinner and warehouse-style rave spaces, as well as a transparent acrylic invitation aligned with the event’s visual language and concept.