For the Adidas x Flippers launch at Adidas’ Carnaby Street store, I led the creative direction and design of an immersive in-store activation, transforming the space into a ’70s-inspired roller disco. From concept development through to design and on-site art direction, I helped bring the experience to life. The activation featured a retro diner-inspired window display with booth seating, hot dogs, and punch, alongside a roller disco floor, custom LED lighting, branded product displays, and bespoke poster graphics inspired by Flippers’ signature colour palette. To extend the experience beyond the store, the campaign also included live roller-skater flash mobs across central London and performances both outside and inside the store. Working closely with the producer, I mapped the customer journey through mock-ups, design development, and site visits, creating a seamless brand experience that blended the energy of Flippers Roller Boogie Palace with the nostalgia of a classic ’70s roller diner.