To promote Shy FX x Nile Rodgers’ new single, I worked on transforming a café in Shoreditch into the “Good Morning Cafe” experience. The pop-up offered free breakfast, juices, and coffee branded with the album artwork, while guests enjoyed a live performance from Shy FX and special guests. I developed the creative direction and design across the experience, creating venue mock-ups and designing the branded food, drinks, menus, napkins, coffee cups, newspapers, signage, and other environmental details. From venue scouting through to execution, I helped bring the concept to life while ensuring every touchpoint aligned with the campaign identity.