For the launch of the Adidas x ASOS 2.0 collection, I worked on the design development for the in-store launch experience. The activation was designed to create elevated brand moments for influencers and guests shopping the collection, with each touchpoint considered to feel connected to the collection identity. I developed design elements including custom canned drinks featuring patterns from the collection, collection-inspired canapés, mini açaí bowls and a photo booth with lenticular photo prints. Working across the creative details, I aimed to translate the collection aesthetic into physical elements that enhanced the launch-day environment.