I worked with White Night London on the creative direction and design of their IV and wellness sanctuary pop-up at Glastonbury Festival 2024, in partnership with Camp Kerala. Alongside developing the festival experience, I facilitated the brand partnership between White Night London and Free People for the Free People Movement Run Club, creating a collaboration that connected wellness, community, and recovery.
I developed the concept of the White Night Recovery Elixir Bar, designed to introduce Free People’s running community to White Night’s IV wellness treatments through a post-run recovery experience. Each bespoke elixir and smoothie was inspired by White Night’s treatments, incorporating ingredients focused on restoration, hydration, nourishment, and recovery.
From concept development through to execution, I worked across the creative direction, design, sourcing, and production details to ensure the experience reflected both brands. The collaboration created a physical extension of White Night’s wellness philosophy, allowing runners to experience the storytelling behind the treatments in an engaging and accessible way.