To celebrate the 30-year anniversary of (What’s the Story) Morning Glory?, I worked on the creative direction and design of a fully immersive Oasis pub experience in collaboration with Amazon Music, transforming a traditional pub into a world inspired by the iconic album. The venue was renamed “The Morning Glory” and every element was redesigned with custom Oasis branding, from chalkboard signage and coasters to décor, memorabilia, and bar details. The experience also included a bespoke fish and chip shop area where guests could collect free food served in Oasis newspaper-style packaging. Visitors could listen to the album, shop exclusive Amazon Music x Oasis merchandise, take part in a pub quiz, enter competitions, and have portraits painted onto the album artwork by an artist on-site. I designed the details and guest touchpoints throughout the experience, creating a nostalgic yet interactive celebration of the album.