To celebrate the release of Ray Blk’s album Access Denied, I developed an immersive escape room experience inspired by the stories, themes, and lyrics behind the album. I broke down each track and translated the narratives into interactive challenges, writing the escape room stories, creating the puzzles, and developing the fan journey from start to finish.
Each room represented a different storyline from the album, with clues, challenges, and questions designed around Ray Blk’s music and personal experiences, rewarding fans who understood the deeper references. I led the creative direction and experience design to ensure the escape room felt authentic to the album while creating an engaging and memorable experience for fans. The experience concluded with a celebration event where guests could enjoy music, drinks, and performances, bringing the community together to celebrate the album launch.