Experiential Pop-Up

Broken Planet

Image Credit: BAYY

I led the creative direction and set design for Broken Planet Market’s immersive pop-up at Protein Studios. The two-day experience transformed the venue into a fully immersive world inspired by the collection, with each room representing different elements of the Broken Planet universe, including the “Room of Life” and “Room of Ice”.

Working closely with the producer, I developed creative solutions to bring the experience to life within the venue, creating environments that engaged visitors through visual, sensory, and spatial design. Guests moved through spaces designed with unique atmospheres, including immersive sounds, scents, and climate-inspired elements, before entering the spaceship checkout room to complete their journey back to the “broken planet.”

Services
Creative Proposal Ideation Creative Direction Lead Design Set Design Experience Design Spatial Design
Client Broken Planet
Category Brand Experiences
Role Creative Director, Lead Designer
Agency BAYY

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