To celebrate the launch of Bruce Springsteen’s film The Legendary 1979 No Nukes Concerts, I worked on the creative direction and design of a pop-up screening experience, bringing the world of the movie to life through a branded fan experience.
I translated the film’s visual identity into the screening and hospitality area, including a bespoke hot drink station within a branded Airstream. Every touchpoint was designed to align with the movie branding, from the overall look and feel of the space through to custom details such as branded cups. Fans and passers-by were invited to watch the film, take part in games to win prizes, and enjoy branded hot chocolates and coffees within the experience.