Central Cee’s Syna Fair Halloween event transformed a car park in West London into an immersive funfair experience. I led the creative vision and design delivery across the full event, working with a team of designers to bring all elements to life while ensuring the overall experience remained creatively aligned. The event featured branded rides and activities including the Ghost Train, Hook-A-Duck to win a Syna bear, the Synarchy Horror Maze, dodgems, a candy floss cart, and a photo booth, all connected through the Syna Fair visual identity. I developed the event floorplan and customer journey while leading the design of key elements including the Hook-A-Duck attraction, Syna Store, Kalenji stall, signage, and environmental graphics. I managed the creative process across multiple touchpoints, overseeing design development, production details, and graphic installation to ensure the final experience delivered against the creative vision.