For Mahalia’s “IRL” album launch party at 100 Shoreditch, I worked as Creative Director and Lead Designer, developing the creative details for the event space including handwritten window designs, photo moments, and custom cocktail menus. With a 48-hour turnaround from briefing to event, I quickly developed and refined designs while coordinating with printers and installers to ensure smooth execution. As the event was co-hosted by Ciroc and Pandora, every creative element needed to align with both brand guidelines while maintaining Mahalia’s visual identity and the world of the album campaign.