For Mahalia’s “IRL” album launch party at 100 Shoreditch, I worked as Creative Director and Lead Designer, developing the creative details for the event space including handwritten window designs, photo moments, and custom cocktail menus. With a 48-hour turnaround from briefing to event, I quickly developed and refined designs while coordinating with printers and installers to ensure smooth execution. As the event was co-hosted by Ciroc and Pandora, every creative element needed to align with both brand guidelines while maintaining Mahalia’s visual identity and the world of the album campaign. IRL made it to the Top 40 on the UK Official Albums Chart.