Netflix premiere of The Harder They Fall at The Everyman Cinema in London. I worked across concept, creative direction, and production to transform the cinema into an immersive Western saloon experience inspired by the film, featuring a stable with live horses, a casino area, photo installations, a saloon bar, and Western actors interacting with guests throughout the night. Drawing from key motifs in the film, I translated the narrative into spatial design elements across the venue, including repurposing the “Aunty Odette’s Ices” truck as the cloakroom, interactive poker tables, and a saloon-themed bar. I developed the event graphics and mock-ups pre-event, and led on-site graphic installation and art direction to bring the experience to life.