For D-Block Europe’s Lap 5 album campaign, I led the design of a branded go-karting fan experience, translating the album artwork and visual identity into a physical experience for fans to engage with. I developed the creative design across the activation, creating branded elements, visuals, and touchpoints that brought the album world to life while ensuring the experience felt connected to the wider campaign. I led the design process from concept through to execution, creating an immersive fan experience that gave audiences a unique way to interact with the album. Lap 5 reached Number 2 on the UK Official Albums Chart.