The MAC x Debenhams experiential pop-up transformed a blank space venue into a replica MAC store where everything inside was edible. The event marked MAC’s onboarding to Debenhams online under the brief “Expect the Unexpected.” I designed an edible MAC store where each product was an illusion cake inspired by MAC cosmetics. The exterior and interior of the space were designed to replicate the iconic MAC store experience, using vinyl screens, custom furniture, and branded spatial detailing. I also designed bespoke cake boxes inspired by MAC packaging in Debenhams’ brand colours. I worked across the project from concept development and pitch through to spatial design and venue renders.