For Drake’s Certified Lover Boy album campaign in London, I worked across the creative development and led the design for a series of fan-focused activations that brought the album world to life. This included ideating and designing the “Loverboy Cuts” mobile barbershop tour, where fans could receive Drake’s iconic “Loverboy” heart trim, as well as the “Loverboy Lambos” concept featuring Lamborghinis wrapped in pink roses with CLB branding, creating a high-visibility street-level campaign moment. Working from the initial creative development through to execution, I led the design direction ensuring each activation aligned with the album identity. The campaign was developed and delivered within 48 hours, from pitch through to live activation across both experiences. The campaign ran during the album's release week, which saw Certified Lover Boy debut at Number 1 on both the UK Official Albums Chart and the US Billboard 200, also breaking single-day streaming records on both Spotify and Apple Music.