“1 of Your 5 a Day” is a limited-edition Adidas collection created in collaboration with BAYY, a female-founded creative agency with an entirely female team. The concept draws on themes of femininity, diversity, abundance and growth, using fruit as a playful visual metaphor for the different identities, perspectives and energy within the team. I designed the collection, including tracksuits, tank tops and bespoke packaging. Fruit graphics were integrated into Adidas’ iconic Three Stripes, reimagining the familiar branding through bold, colourful forms and a playful visual language. I also developed the packaging as a fruit pallet-inspired gift format, extending the concept beyond the garments and into the overall product experience.
The collection launched in-store as part of the wider Adidas Block Party, celebrating BAYY’s collaboration alongside the work of other creatives involved in the release.