I worked with Adidas and BAYY to design a limited-edition in-store collection and curate the Adidas London flagship for the Block Party activation. The collection, titled “One of Your Five a Day,” included tracksuits and tank tops designed for in-store release. The concept explored femininity, diversity, abundance, and growth, with fruit graphics integrated into Adidas’ iconic three stripes. I also designed the packaging for the collection, created as a fruit pallet-inspired gift format. Alongside the product collaboration, I worked on the spatial and creative direction for the Block Party launch event, designing key elements including “Bayy-gel Queen”, a bagel stall with custom packaging, rum punch fridges styled like a corner shop, a custom DJ booth, and immersive set pieces.