Adidas wanted to spotlight the Superstar Trainer, one of its most iconic products, through in-store activations. The brief concept was “Superstar”, with the tagline “One in a Million”. Each activation featured live performances from a curated lineup of up-and-coming DJs and artists, alongside “One in a Million” customisation stations including an Adidas charm bar and embroidery station, as well as food and drink areas and a central stage setup. I worked across the creative direction and design for each station experience and key spatial elements for the activation days, as well as the window installation featuring cut-out lettering, allowing passers-by to see the live activity inside the store as the activation unfolded.