For AJ Tracey’s Flu Game album campaign, I worked on the creative direction and design of an experiential activation transforming London Lions Stadium into an all-star basketball event celebrating the album launch. The event was live-streamed for fans and included a cheerleader flashmob across London, creating moments that extended beyond the venue. I developed the creative across the experience, including venue branding, court designs, a custom pizzeria stand, branded kits, refreshments, pizza boxes, delivery uniforms, and staff uniforms. I translated the album identity into a fully branded fan experience through a combination of environmental design and custom creative details. The activation was part of the wider campaign for Flu Game, which reached Number 2 on the UK Official Albums Chart.