To launch Clarks’ Playprints collection, a collaboration with Roblox, I worked on the creative direction and design of an immersive gifting experience designed to transport families and creators into the Playprints world. The concept was inspired by the digital universe of the game, transforming a product delivery into an interactive journey.
Each family received a bespoke suitcase containing the collaboration shoes, a personalised Playprints passport featuring a photo of each child, a boarding pass for Playprints Airlines, and an activity pack designed to bring the world of the game into real life. The experience was delivered by a custom mascot inspired by characters from the Roblox game, arriving in a fully wrapped gaming truck. Recipients were invited inside to play Roblox and explore the Playprints world, creating a physical extension of the digital experience and allowing families to engage with the collection beyond the product itself.