For Dua Lipa’s Radical Optimism album campaign, I worked on ideation and design to create an engaging fan experience featuring a fully wrapped ice cream truck serving blue ice cream in branded tubs with custom toppings. Fans enjoyed free ice cream and contributed messages to a “What are you radically optimistic about?” box, which was transformed into live artwork, allowing fans to engage directly with the campaign. I developed the creative direction and design elements across the activation, ensuring the experience felt connected to the album’s visual identity and encouraged meaningful fan interaction.