For Dua Lipa’s Radical Optimism album campaign, I worked on ideation and design to create an engaging fan experience featuring a fully wrapped ice cream truck serving blue ice cream in branded tubs with custom toppings. Fans enjoyed free ice cream and contributed messages to a “What are you radically optimistic about?” box, which was transformed into live artwork, allowing fans to engage directly with the campaign. I developed the creative direction and design elements across the activation, ensuring the experience felt connected to the album’s visual identity and encouraged meaningful fan interaction. The activation formed part of the wider campaign for Radical Optimism, which went on to debut at Number 1 on the UK Official Albums Chart.