To promote FLO’s single “Fly Girl”, I worked on the creative direction and design of the “Fly Girl Salon”, an immersive fan experience inspired by the group’s identity and aesthetic. I transformed a blank venue in Shoreditch, London into a fully branded salon environment where fans could receive custom nail designs and tooth gems.
Every element of the space was designed to feel connected to the campaign, from the salon branding and décor through to personalised guest touchpoints. Visitors could also enjoy refreshments inspired by each member’s favourite drinks, creating a more personal connection with the artists. The experience was further elevated when FLO attended to meet fans, take photos, and celebrate the launch together.