To celebrate the release of French The Kid’s new mixtape, Never Been Ordinary, I developed the creative concept and set design for a pop-up experience inspired by his local roots, transforming a traditional pie and mash shop into “Bangers & Mash”. The space was designed to reflect the album’s identity while maintaining the character of a traditional British pie shop.
Every detail was considered, from the renamed signage and staff uniforms to the artwork, wall quotes featuring lyrics from the album, and branded elements throughout the space. Fans were invited to enjoy a free “bangers and mash” meal, meet French The Kid, and receive signed copies of the upcoming album before the evening concluded with a live performance. The activation created an authentic connection between the artist, his music, and his community by turning a familiar local space into a unique album launch experience. Never Been Ordinary made it to the Top 40 on the UK Official Albums Chart.