Creative direction and delivery of a campaign for the Too Loyal For My Own Good album release and Flannels merchandise collaboration. I worked across the creative direction and design for the collection, campaign assets, limited-edition fragrance, perfume campaign, and VIP launch dinner experience.
I supported the creative direction for the fragrance campaign shoot in Paris, ensuring the visuals aligned with Headie One’s identity and the album campaign story. The campaign concluded with a VIP/influencer dinner curated around elements of Headie One and the album themes. I developed the creative details throughout the dining experience, incorporating inspiration from Ghanaian cuisine and the rose motif through décor, styling, and table design. The final experience brought together music, fashion, and culture to celebrate both the album and Flannels collaboration.