Hoodrich’s London pop-up store transformed a blank venue into a fully immersive Hoodrich world combining retail, entertainment, and community engagement. I created the store renders and mapped out the customer journey, developing the creative direction and design across the space. The venue was designed across multiple floors, including a shoppable retail experience featuring custom-branded details such as a Hoodrich bike installation, skateboards, a photobooth, and elements that reflected the brand’s identity. Downstairs, I developed the creative direction for the women’s collection area and activation space, which hosted workshops and community-led experiences throughout the pop-up. The opening day focused on transforming the venue into a launch party before transitioning into a public-facing retail space with various workshops and experiences across the remaining dates.