Boyz Music Video Creative Direction & Design Elements

Jesy Nelson & Nicki Minaj

Image Credit: BAYY

I worked with BAYY on the creative for Jesy Nelson x Nicki Minaj’s “Boyz” music video, where I supported the development of the visual world through initial storyboarding, scene development, graphic design details, and styling support. I designed elements including sale signs and vehicle plates, sourced props and styling items for the cast, and helped bring the references and creative direction to life. The aim was to create a modern interpretation inspired by the visual language of the original Boyz era while developing a fresh identity for the music video.

Services
Creative Direction Storyboarding Graphic Design Styling
Client Jesy Nelson & Nicki Minaj
Category Music + Culture
Role Associate Creative Director, Stylist Assistant
Agency BAYY

More Projects

Adidas Carnaby x Flippers
In-Store Activation
Mac x Debenhams Edible Store
Experiential Pop-Up
The Harder They Fall
Immersive Film Premiere
Drake Certified Lover Boy
Fan Experience
Adidas x ASOS 2.0
Collection Launch In-Store Activation
Fenty Fragrance Launch
In-Store Activation
White Lotus Thailand
Creative Gifting Campaign
Ed Sheeran Old Phone Pub
Single Launch Activation
Oasis x Amazon Music
30th Anniversary Fan Experience
Fenty x Puma
Collection Launch Party & Influencer Dinner
Broken Planet
Experiential Pop-Up
D-Block Europe
Lap 5 - Album Launch Fan Experience
Charli XCX
Billboard Campaign
Bruce Springsteen No Nukes Movie
OOH Movie Launch Experience
Myles Smith
Album Launch Fan Experience
White Night: Glastonbury and Free People
Pop-Up Experiences
Central Cee
Wild West Tour Merch Design
Hoodrich x LAAMS
NYC Pop-Up
Shy FX x Nile Rodgers
Single Launch Experience
PinkPantheress
VIP Creative Gifting Campaign
Syna Fair Halloween
Experiential Pop-Up & Fan Experience
JLO x Maluma Marry Me
Experiential Marketing
FA Cup: The Art of Possibility
Saatchi Gallery
Rae BLK Escape Room
Album Launch Fan Experience
Central Cee
Paid In Full Shoot - Creative Direction
Ayra Starr Doll
Creative Gifting Campaign
Mahalia IRL
Album Launch Party
adidas fenty headieone brokenplanet syna drmartens zayn wireless gymshark wizkid nalasbaby jd pinkpantheress seanpaul adidas fenty headieone brokenplanet syna drmartens zayn wireless gymshark wizkid nalasbaby jd pinkpantheress seanpaul
clarins netflix mac clarks kickgame juicy icespice brentfaiyaz ovo puma nines flo edsheeran clarins netflix mac clarks kickgame juicy icespice brentfaiyaz ovo puma nines flo edsheeran