To promote Kurt Geiger’s Floral Couture collection, featuring statement floral-inspired footwear and accessories, I developed the concept and design direction for a creative gifting campaign designed to stand out.
The concept centred around a luxury picnic experience inspired by the collection’s bold floral aesthetic. I designed a bespoke picnic basket featuring custom internal fabric printed with the collection pattern, alongside personalised exterior details using recipients’ initials. Inside, the gifting experience included pieces from the collection alongside custom picnic-inspired items including branded jams, playing cards, cookies, teas, and shortbreads.