I have worked with two-time Eurovision winner Loreen across ongoing creative direction and design projects, developing visual assets that reflect her artistic vision and the conceptual themes behind her music. My work has included redesigning her logo, creating tour artwork, and developing merchandise collections featuring custom T-shirts, hoodies, posters, and supporting visual assets. Each project has been inspired by Loreen’s distinctive aesthetic, performance style, and the themes explored within her music, ensuring that every design feels connected to her wider artistic world. Working closely with Loreen and her team, I have developed designs that balance strong visual identity with authenticity, creating a consistent creative direction across her projects.