To promote Nina Nesbitt’s album Älskar, I worked with Amazon Music on the creative direction and design of an intimate fan experience, “Älskar Lodge”, inspired by the album’s themes of love, connection, nostalgia, and Scandinavian influences.
The experience transformed a lodge-inspired venue into a warm and welcoming environment that reflected Nina’s artistic world. The creative direction was inspired by the album’s track names, lyrics, and personal storytelling, incorporating natural materials, plants, soft textures, and Scandinavian-inspired details. The space was designed to feel like an extension of Nina’s home life, replacing traditional lodge artwork with personal family photographs and meaningful details that allowed fans to connect with her journey and music.
I developed the venue mock-ups and art direction to create an immersive fan journey that brought the world of Älskar to life. The experience included exclusive merchandise, a live Q&A, and opportunities for fans to engage with Nina in an intimate setting.