For Red Bull Culture Clash 2025, I led creative across multiple activations, including an immersive sound truck invite experience and a brand dinner. I designed custom invite gifting and a branded old-school sound truck, overseeing the creative direction for the tablescape and dinner details.
I also designed branded touchpoints for hotel rooms, extending the experience beyond the event itself and creating additional moments for guests to engage with the campaign. Branded Sprinters and interactive touchpoints encouraged content creation, ensuring a dynamic and engaging experience.