For the launch of Central Cee’s Syna Halloween 2024 collection, I led the creative direction and design of House of Syn, an immersive event created to showcase the brand and collection. Transforming a mansion venue into a branded experience inspired by the collection and haunted pumpkin patch theme, I developed the creative vision and designed the spatial elements, set pieces, and environmental details throughout the venue. The space featured graffiti signage, painted portraits showcasing collection pieces, and bespoke installations designed to create memorable photo moments and enhance the guest experience. Working with No Junk Agency, I translated the collection identity into a physical environment that felt connected to the wider Syna world.