I worked with Topicals on the creative development and design of a festival activation introducing their High Roller product range to a male audience. Inspired by the product purpose and visual identity, I developed the concept of a Topicals Barbershop experience, bringing the product into a familiar and engaging environment. The original idea explored incorporating barber services alongside product sampling before evolving into a flexible festival stand design that could travel across UK events. I created the stand design, applying the brand’s bold visual identity through a barbershop-inspired environment and clear product messaging to encourage festival audiences to engage with the brand.